Many serious sports bettors consider the futures wager the province of rank amateurs trying to go for the big killing. They're the sports betting equivalent of the wanna-be stock investor who always gripes if only I had bought Microsoft when they went public. They're not the type who'll do the work to grind out profits in the market, nor are they forward thinking enough to find the next big company to go public. They'd rather lay some money on a high priced dog and hope for the best, which seldom (if ever) occurs. Right now at some sportsbooks a $100 bet on the Cincinnati Bengals to win the 2010 Superbowl will pay back $10,000. The problem is that the true odds of Cincinnati winning the Superbowl are probably in the range of 50,000 to 1 which makes the +10000 you're getting in this bet a bad value from the get-go.
For the more serious bettor, there's a number of obvious problems with futures wagers. They require that your wagering 'capital' be tied up for months. Furthermore, once you've placed your bet you're at the mercy of injuries, suspensions, trades and the other numerous factors that can spell defeat for a sports team. It's no simple task keeping up with these variables on a day to day basis, and predicting them over a longer term is the province of psychics and not sports handicappers.
Despite their downsides, futures bets have an important place in the investment oriented sports bettor's arsenal. The 'prime directive' for serious sports betting is to think of it not in terms of wins and losses, but in terms of value. Futures wagers frequently present opportunities to lock in line value and create overlay situations. In some cases, judicious use of futures can produce situations in which a bettor can realize a profit from any outcome! Below are some basic concepts for properly using futures wagers to maximize value.
Futures can present an opportunity to 'earn' a greater value on certain bets. For example, it has become common for sports books to take action on entertainment events like the Academy Awards. By paying close attention to Hollywood gossip and entertainment news, a bettor can actually have a better take on these outcomes than the bookmaker.
Some books even take bets on the major awards like 'Best Picture' and 'Best Director' before the nominations are actually announced. In this situation, a bettor who can read the 'buzz' on which films will be nominated can find substantially better values before the nominations are announced.
The way the film industry works makes futures bets of this sort particularly appealing. Release schedules for films are set well in advance, and the cut off date for Academy Award consideration is the end of the calendar year. That way it's easy for a handicapper to isolate a number of serious Oscar candidates out of the hundreds of films released annually. With more work, that can be narrowed down even more and once a workable number of potential winners has been reached it's just a matter of shopping around for the best value.
Futures wagers are also effective for finding value in a sports betting paradigm. By its very nature, sports presents more variables to deal with than does the movie industry. The top teams are well known by both the linesmakers and general public, and seldom can be found at a value price. For example, you can already bet that the New England Patriots will win the 2010 Superbowl but you can be sure that you're not going to get a good value price on such a well known 'public' team.
The place to find value in this sort of proposition is to look at the less obvious teams. A few years ago an associate of mine took positions on several teams NHL that started slowly, including the Calgary Flames at 40/1. By the end of the regular season they were down to prices as low as 5/1 or 6/1.
This play didn't necessitate a crystal ball or a Canadien genie with a profound interest in hockey--instead, it was a simple matter of determining teams that offered true odds of championship success that were lower than the price offered in the future bet. At prices like 25/1 or 40/1 its possible to back several dark horse 'candidates' and if one or more enjoy postseason success it presents a number of opportunities to hedge and guarantee a profit.
"The field" can occasionally offer wagering value as well. A good example was the NASCAR Rookie of the Year futures in 2001. Some books offered a bet on 'the field' at prices as high as 15/1. After Dale Earnhardt's tragic death, his team turned to rookie Kevin Harvick to fill 'The Intimidator's' place in the driver's seat. Someone who followed NASCAR closely knew this was going to happen well before it was publicly announced, and was able to grab a great price on Harvick as part of 'the field'. By midseason, Harvick's success had pushed prices on 'the field' down to the point that it was the favorite everywhere with prices in the range of -250 to -300.
While this sort of situation is unique, there have been other situations where 'the field' presented good values. At one point, it wasn't unusual to find a 'field' bet on NASCAR road races that included the road course specialists like Ron Fellows and Boris Said--meaning you could bet these 'ringers' and several others with one bet! Again, these opportunities don't come around often but the value they present justifies paying close attention to them.
As a postscript, I want to emphasize the importance on shopping around any futures play for the best price. Shopping points is a smart thing to do on any wager, but the differences from book to book are frequently most extreme with futures plays. A little legwork can yield a substantially better price and the resulting better value.
Ross Everett is a well known writer specializing in sports handicapping, wombat racing, travel and fencing. He is a staff handicapper for Anatta Sports where he is in charge of providing daily free sports picks to a number of websites and broadcast media outlets. He lives in Southern Nevada with three dogs and a wombat.
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